UPDATE: 2/2/18 – Super Bowl Host Committee Hiding

FEBRUARY 1, 2018

Prescott Lovern, Sr. (Lovern) investigated and discovered that Anheuser – Bush (AB) / Bud Light’s Super Bowl Tickets for Life Sweepstakes [2017-2018] was not only illegal, but in Lovern’s opinion, part and parcel to a racketeering enterprise connected to the purchase of Bud Light. [Purchasing Bud Light was one way to enter]. Lovern contacted NFL attorneys who tried to cover it up, along with AB, AB’s outside law firm retained to handle the matter, Skadden Arps, and, YA Engage [Sweepstakes Administrator].

The NFL et al. looked the other way while the Sweepstakes was still going on. The illegal language in the Sweepstakes’ Official Rules was written to protect the paranoid, corrupt, scandal ridden NFL. From the Official Rules:

If Sponsor [AB] so elects, the potential Grand Prize winner and guests may be required to submit to a confidential background check. Such background check may include (but is not limited to) investigation of criminal, sexual offenses, or other arrest or conviction record, and any other factor deemed relevant by the Sponsor to help ensure that the potential Grand Prize winner and guests will not bring the Sponsor or the NFL Entities (as defined below) into public disrepute, contempt, scandal or ridicule or reflect unfavorably on the Sponsor or the NFL Entities (as defined below). If requested, the potential Grand Prize winner and guests agree to sign waiver forms authorizing the release of personal and background information [extortion]. In the event of noncompliance, to be determined at the sole discretion of Sponsor, prize will be forfeited and will be awarded to an alternate winner (time permitting).” [bold & underline added]. This language violates Sweepstakes black letter law.

In Bud Light television ads (TV Ad) promoting the Sweepstakes, in fine print too small to read [on TV Ad for a few seconds], viewers were told to go to Bud Light’s website and see Sweepstakes’ details in Official Rules. I doubt many entrants did because you couldn’t read the fine print. This same language was used in the 2016-2017 Official Rules, same Sweepstakes, that was administered by Merkle Group, Inc. / HelloWorld. Merkle is owned by Dentsu Aegis.

The fact that the National Football League [NFL] would participate in such an outrageous wilful and wanton disregard for the rights of their fans explains why they don’t respect our flag and National Anthem. AB’s motive was purely financial.The NFL’s motive is just as puzzling as their position on taking a knee. The $64,000 question is, did the NFL get a cut of the Bud Light sales?

We’ll see what the 2018 Host Super Bowl Committee has to say about the NFL’s conduct.

Stay tuned.

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