December 6, 2017
Prescott Lovern, Sr. (Lovern) challenged Little Caesars (LC) and their NY outside law firm, Davis & Gilbert, to furnish proof of the claims in LC’s TV Ads that LC’s 1 topping pepperoni pizza has more cheese and pepperoni than LC’s competitors. [Found in fine print in TV Ad].
Lovern discovered that claim to be highly questionable after purchasing LC’s advertised pizza so he demanded LC, and/or their lawyers, to produce the evidence to back-up the advertising. LC Customer Relations had no knowledge of the claims and no proof. LC lawyers produced NOTHING! LC continues to run TV advertising that makes the claim known as “EXTRAMOSTBESTEST.”